Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American manufacturer and multi-level marketing company specializing in skincare products. Katie Rodan and Kathy A. Fields, creators of Proactiv, started the Rodan + Fields brand in 2002 and sold it a year later.They relaunched the brand in 2007 as a multi-level marketing firm. Rodan + Fields uses independent consultants, mostly women. Anastasia Beverly Hills Will No Longer Work With Rodan + Fields After A Ton Of Fan Backlash. 'Time to dump your Brow-wiz and Dip Brow for.

Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American manufacturer and multi-level marketing company specializing in skincare products. Katie Rodan and Kathy A. Fields, creators of Proactiv, started the Rodan + Fields brand in 2002 and sold it a year later. They relaunched the brand in 2007 as a multi-level marketing firm.

Rodan + Fields uses independent consultants, mostly women, to sell its products. Only two percent of these consultants make more than minimum wage.^[1] Its business model has been criticized by consumer advocates as being close to a pyramid scheme.^[1]

History[edit]

Fields and Rodan met in 1984 during their dermatology residency at Stanford University School of Medicine. In 1995, they developed Proactiv Solution as a preventative skincare for acne.^[2] Proactiv is now a registered trademark of Guthy-Renker and Nestlé.^[3]

In 2002, Fields and Rodan launched Rodan + Fields. Products were sold in department stores. The following year, the company was purchased by Estée Lauder.^[1] In 2007, Fields and Rodan reacquired the brand^[4] and transitioned the company from department stores to multi-level marketing, where consultants can earn a commission for their own sales and for the sales of people they recruit.^[1]

Rodan + Fields launched in Canada in February 2015 and in Australia in September 2017.^[1][5]

Business[edit]

The company has its headquarters in San Francisco, California.^[6]

Products[edit]

Rodan + Fields products include cleansers, toners, moisturizers, creams, exfoliators and sunscreens.^[4]

Business model[edit]

Rodan + Fields distributes via multi-level marketing,^[7] which has been criticized by consumer advocates as akin to a pyramid scheme.^[1][8] Consultants focus on social media, phone and in-person presentations to sell products and invite others to join their team.^[9] The average 2015 annual income for a consultant was $3,182.^[10]

Per the 2016 Income-Disclosure agreement, 90% of Rodan + Fields members earned less than $200 per month and 96% earned less than $500 per month.^[11] In 2016, 125,348 (representing 44% of all recruits) recorded zero earnings and are thus no longer considered active.^[11] Only 2% of active sellers make the annual minimum wage or higher.^[1]

References[edit]

1. ^ ^abcdefgVincton, Kate (1 June 2016). 'How Two Dermatologists Built A Billion Dollar Brand In Their Spare Time'. Forbes. Retrieved 13 September 2017.
2. ^Espinoza, Galina (July 15, 2002). 'Saving Face'. People. Retrieved October 15, 2018.
3. ^Gretler, Corinne (25 March 2016). 'Nestle Forms Alliance with Bieber's Fave Acne Cure Proactiv'. Bloomberg.
4. ^ ^abLipton, Lauren. 'The Truth Behind Rodan + Fields (And Its Takeover of Your Facebook Feed)'. Allure.com.
5. ^Philips, Carli (10 July 2017). 'Internet is taking direct selling from the knock on the door and parties'. The Australian. Retrieved 13 September 2017.
6. ^Mattioli, Dana; Tan, Gillian (2015-02-18). 'Skin Care Company Rodan & Fields Pursuing a Sale'. Wall Street Journal. ISSN0099-9660. Retrieved 2018-08-15.
7. ^Jackson, Nancy Mann (29 May 2015). 'Three startups that want to steal Avon's look'. Fortune.
8. ^Doctorow, Cory (7 November 2016). 'John Oliver shreds multi-level-marketing pyramid schemes'. Boing Boing. Retrieved 13 September 2017.
9. ^Lewak, Doree (3 February 2015). '$40,000 a month, Lexus cars: Meet the new Avon ladies'. New York Post.
10. ^Leinbach-Reyhle, Nicole (25 April 2016). 'The Rising Success Of Rodan + Fields Thanks To Nontraditional Retail And Savvy Women'. Forbes. Retrieved 16 March 2017.
11. ^ ^abRodan, Fields (1 January 2016). '2016 Income Disclosure Statement'(PDF).

Further reading[edit]

• 'Skin Care Company Rodan & Fields Pursuing a Sale'. The Wall Street Journal. February 18, 2015. Retrieved 5 May 2016.